It was the launch of a smart phone and more than three thousand journalists gathered for this grand event. Isn’t this amazing? Excitement and anxiety was spread everywhere. Even before its launch, this phone already created so much hype and euphoria. Finally, our wait for this phone was over.

Samsung organized a grand event for the launch of Samsung GalaxyS3 in Eaton’s Court, London. Covered with snow, it was raining when London was ready to witness the grand launch party. A board was displayed in way to Eaton’s Court saying “The Next Big Thing Is Coming”.

And its right! It was assumed that Samsung is the leader in the market of smart phones because of popularity and success of predecessor- Galaxy S2. Quite a large number of people believe that S3 would be that key that can make Samsung to stand ahead in the queue of smart phones brands. Thus it becomes obvious that S3 means a lot for Samsung.

A phone with nice-looks and its big screen actually looks good while you hold it in your hands. It is fine thin bezel (8.6 mm) and weighing 133 grams device. Most of us are fed up from boring-blacks but no more now. Galaxy S3 is available in two really good and soothing colors: Pebble Blue and Marble Blue. Unheard in cell phone market, Samsung launched a phone - it wasn’t about the interiors of the phone; rather something totally distinguishable.

CONTAINING INTELLIGENCE INSIDE

Focus is completely on “Designing a phone for humans”! The hardware doesn’t disappoints at all rather it’s too good (an Exynos 4212 Quad chipset, 1.4GHz Cortex A9 Quad processor, 4.8 inch HD Super AMOLED display with a resolution of 1280*720, an 8-megapixel rear camera with 1080p HD video, a 1.9-megapixel front-facing camera, 16 or 32GB of internal storage expandable to 64GB via microSD, 4G LTE, NFC support and a 2100 mAh battery). It’s called the “Real intelligence”.Samsung team calls this as the “humanization of the phone”. Samsung team sprinkled everywhere phrases like “built for humans” and “intelligence within”.

Here are some examples that prove that how a phone is intelligent and is humanized:

Smart Alert: Suppose your phone is not with you for some hours. At the moment you will pick phone it will vibrate automatically to show you missed calls and messages you received.

Direct Call: When you are doing a text message to someone just lift the phone to your ear it will automatically dial call to that person. That’s why it is called intelligent.

TTT(Tap To Top): While searching or browsing a web page when you are in middle or at the bottom of say, contacts and want to go at top then you need not to tap your screen but tap at the top of your phone.

Buddy Photo Share: Just click a picture of your friends and it uses face detection to identify them and can instantly email or MMS the picture to all those in the picture.

All Share Play: An Airplay-like system that allows you to share your screen and media with other S3 users or DLNA devices.

Smart Stay: Its front camera tracks you to keep the screen on while you are looking at it. Just turn face to see how it dims.

S Beam: Tap S3 with other phone having S beam and transfer data at some amazing speeds!

This all makes this phone “Intelligent and humanized” and increases the chances of Samsung to win the race of being the “Smartphone Leader”.